Media appearances
The term euphemism comes from the Greek eufeme meaning fine speech. Euphemisms traditionally soften or beautify expressions of offensive or sensitive subjects. Though initially motivated by compassion or politeness, their use has expanded significantly.
Today, euphemisms are often employed within political correctness or “wokeism” where they aim to avoid offensive language and reshape reality. Language has granted progressives political power and influence, transcending party lines, a fact repeatedly demonstrated in the Swedish culture war.
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