29/08/2025

Media appearances

Vice was the epitome of liberal hypocrisy – working there was like being in prison

Article by Gavin Haynes, published in The Telegraph

Vice was the biggest media story of the 2010s. Originally a skate magazine, at the peak of its powers, in 2017, Vice had a valuation of $5.7 billion – more than the New York Times. It was the 10th most valuable private company in America.

As the old publishing world collapsed in the wake of internet disruption, its founders convinced the old guard of newspaper and TV magnates – the likes of Rupert Murdoch, WPP and Disney bought substantial shareholdings – that they had a bead on the emerging online landscape. And, crucially, that they had the full attention of the already hard-to-reach millennial generation.

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